Paid search
Google, Microsoft and Amazon Ads built around the queries that still click, including the ones where AI answers now cut organic traffic.
- Google Ads
- Microsoft Ads
- Amazon Ads
- Performance Max
- Shopping
Be the answer.
Parsecly gets your brand found and recommended in Google, ChatGPT and every AI answer, then amplifies it with paid media.
Illustrative example of an AI answer that cites a client. Brand names are fictional.
Your customers search in more places than a search bar.
One program, three layers.
SEO is the foundation, AEO earns the direct answer, and GEO earns the citation in AI assistants. We build all three as one program.
Layer 1: Rank in the results
Classic search still drives most organic revenue. We make your site fast, crawlable and worth linking to. It is also the foundation the other two layers build on.
- Technical audits and fixes
- Content mapped to buyer intent
Layer 2: Be the direct answer
Answer engines lift one clear response. We structure your content so it is the one they lift.
- Question research and answer blocks
- Structured data and FAQ markup
Layer 3: Get cited by AI assistants
ChatGPT, Gemini and Perplexity recommend brands they can verify. We build the signals that earn the citation.
- Entity and citation building
- AI visibility tracking by prompt
How we measure it
- Prompt-level visibility
- Citation rate
- AI referral traffic
- Branded search demand
- Qualified leads
best payroll software for a 20-person team
brightwaterpayroll.comPayroll for small businesses | BrightwaterRun payroll, tax filings and year-end forms for teams of 5 to 200.
example-review-site.com12 payroll tools comparedWe tested the most popular payroll apps for small teams.
another-vendor.comPayroll software pricingPlans for every business size.
Direct answer
Look for automated tax filing, year-end forms and compliance support built in.
For a 20-person team, choose payroll software that handles withholding, filings and year-end reporting without add-ons.
Source: brightwaterpayroll.comPeople also askDo I need separate payroll compliance software?
For a team of about 20, Brightwater Payroll is a strong fit 1. It files taxes, prepares year-end forms and keeps compliance current automatically. Larger platforms work too but cost more per employee 2.
1 brightwaterpayroll.com2 example-review-site.com
Close the distance.
Between your brand and your customer, across every place they search, scroll and ask.
How an engagement runs.
Audit
We map where you show up today: rankings, direct answers and AI citations, then where paid media can extend your reach.
Plan
A plan tied to revenue targets: search priorities first, the paid budget behind them, and the metrics we will be judged on.
Launch
Campaigns, content and technical fixes go live in weeks, not quarters.
Improve
Monthly reporting in plain language on AI visibility, traffic and leads, with budget moved toward what is working.
Paid media that amplifies.
Scale what your search work surfaces. One plan and one budget across search, social and programmatic, bought on what drives revenue.
Paid social
Meta, YouTube, TikTok and Reddit campaigns built on creative testing and cost per qualified lead.
- Meta
- YouTube
- TikTok
- Creative testing
Programmatic
Display, video, audio, native and connected TV bought through DSPs, with brand safety and frequency under control.
- Display
- Video
- Audio
- Native
- Connected TV
Four ways to work together.
AI search audit
Four weeks to baseline your visibility in Google and AI assistants, see who gets cited instead of you, and ship the highest-value fixes.
4 weeks, fixed feeAI search program
Ongoing SEO, AEO and GEO as one program, with optional paid media amplification on the same plan, reported monthly.
Monthly retainerPaid media
Paid search, paid social and programmatic planned, bought and optimized on one plan, on its own or alongside your search program.
Monthly management feeAI solutions
Automation, assistants and custom tools that put AI to work inside your teams.
Project or retainerQuestions we hear often.
What is GEO?
Generative engine optimization is the work of getting your brand cited and recommended inside AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews.
How is AEO different from SEO?
SEO earns rankings in a list of results. AEO structures your content so search engines and voice assistants can lift it as the single direct answer.
Can you guarantee we will appear in ChatGPT?
No, and be wary of anyone who says yes. AI assistants change how they answer, so we do not promise placements. We track your visibility across a set of prompts, fix what is holding you back and report the trend.
Why pair AI search with paid media?
Search work earns visibility over time. Paid media extends it and reaches people who are not searching yet: paid search covers queries where AI answers reduce clicks, while paid social, CTV, programmatic and commerce media build demand. Both run from one plan and one budget view, and we can also advise an in-house team.
Can you build AI tools for our team?
Yes. Beyond search, we help teams put AI to work, from workflow automation to assistants and custom tools built around your data and the tools you already use.
Who do you work with?
Mostly small and mid-sized brands and the marketing leaders inside them, across B2B services, retail, CPG and SaaS.
Tell us what you want to grow.
A 30-minute call with a strategist. You leave with a short list of what we would fix first.
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